Taking the Cleaners to Westfield Samples †MyAssignmenthelp.com

Question: Discuss about the Taking the Cleaners to Westfield. Answer: The unions in Australia have already strike their actions in support of an international sweep through the internal retails (Locke, 2012). However, from the last 2years it has been seen that Westfield, which is the largest shopping centre group, has been refusing a pay rise for around 1700 peoples who mainly cleans the shopping malls in Australia. Therefore, the cleaners unions started a campaign known as Clean Start so that their voices can be heard. Their main want is an increase in their pay from $17-$18 along with rise in their CPI. Apart from the demand of wages they further claimed for their job security, clauses where cleaners should not abused, payments should be cash and in hand and so on (Seccombe, 2013). However, unions should seek to involve across the national borders because among the cleaners there are people who are from immigrant backgrounds as well and so along with other mainly the people who are coming from another country to work in Australia finds it very diffic ult to survive in so less money. Therefore, as there are immigrants in the campaign thus, involvement of the national boarders becomes necessary. Westfield against whom this campaign is mainly about because they are stubborn to negotiate (Evans, 2014). They mainly place their accounting cleaners across three continents and therefore, United States as well as United Kingdom comes into the forefront. Thus, taking the campaign across the boarders is necessary to take their issues in a broader platform so that it gets resolved as early as possible. As this campaign known as Clean start is engaging people across the national borders thus, to make this campaign successful it is important that the campaign must keep it in mind that they are attracting people with this cleaners issues in Australia must also be relevant in national borders (Tapia Turner, 2013). There also the issues must have similarities, which can easily attract the people in this campaign therefore it is important that the peoples behavior, habits, needs and motivations must be observed keenly before taking this campaign to the national borders. The key issue of the campaign should slowly present to those who are facing the same issues in the national border. Thus, the audience should be carefully targeted along with the areas and then the unions should do their campaign so that their voices can be reached to right ears and get more supports in national borders. Moreover, the message of the campaign or the reason for the campaign should be consistent. The Union campaign should not divert their cause else, they might looser supporters. Therefore, the circumstances in which this particular union campaign can get success in national boarder if they can seek more supporters overseas by targeting those who are also facing similar causes and can come together with their genuine demands. Therefore, as they have immigrant workers in their Union campaigns thus, taking their campaign to national borders can benefit them if more workers facing similar issues can join them (Connolly, Marino Lucio, 2014). This will not only make their issues get highlighted in broader forum but may also force the government as well as Westfield to negotiate on their demands. References Connolly, H., Marino, S., Lucio, M. M. (2014). Trade union renewal and the challenges of representation: Strategies towards migrant and ethnic minority workers in the Netherlands, Spain and the United Kingdom.European Journal of Industrial Relations,20(1), 5-20. Evans, J. (2014). Ideational border crossings: rethinking the politics of knowledge within and across disciplines.Discourse: studies in the cultural politics of education,35(1), 45-60. Locke, C. (2012).Workers in the margins: Union radicals in post-war New Zealand. Bridget Williams Books. Seccombe, M (2013) Taking The Cleaners To Westfield, The Global Mail, November 19, 2013, https://www.theglobalmail.org/feature/taking-the-cleaners-to-westfield/728/, sourced 20 December 2013 Tapia, M., Turner, L. (2013). Union campaigns as countermovements: mobilizing immigrant workers in France and the United Kingdom.British Journal of Industrial Relations,51(3), 601-622.